One of the most challenging projects I did while I was an exchange student in La Salle Ciudad de México (FAMADYC) in fall 2012.

I was in a team with 2 colleagues and we had 2 weeks to complete the project with a video and a fully detailed estimated cost of the campaign.

  We had to design a campaign for the115th anniversary of Aspirin.

We started sketching logo ideas, storming concepts... we decided to do some kind of a timeline, showing the evolution of the look of aspirin trough the decades, then we divided the work.

I designed the 20's and 30's posters, using visual concepts of each period. I also created a video in a few hours and a montage of an aspirin box in a bus.

This was the main logo used in the campaign. I sketched some versions and the final one was finally done by Cris Vazquez and Ricardo Pacheco.

 

 

20's concept, very rough and centered on the typography.

I vectorized an old ad of aspirin.

 

 

It says "No man will give you headaches".

30's look, trying to evoke a little bit of art deco.

 

 

And the cheesy bus of relief.